LIVE SHOW MERCHANDISE • 现场演出衍生纪念品Innovative Enterprises has pioneered the Live Show and Event Merchandise business in China, merchandising of some of the most successful theatre shows and events of recent times including the World Premiere of a Western Musical translated into Mandarin – MAMMA MIA! which we managed from start to finish in China’s first and second tier cities since 2011. This was a historical event which we are very proud to have been a part of. In addition we merchandised the Mandarin version of CATS along with the World Premier of the Arena show RIVERDANCE 2 and various Chinese pop concerts. In fact in our parent company GMG was one of the first companies to merchandise a Western musical in Mainland China back in 2006. Our Group creates a complete theatrical or event merchandise solution tailored to our clients’ needs on a Worldwide basis. We have our Head Office in the UK and our own offices in Hong Kong, China, India and The Philippines along with Partner offices in the USA and Australia, and an international team of over 35 dedicated staff, operating projects in over 70 Countries.
亮新贸易是中国现场演出活动衍生纪念品行业的先驱，近年来拥有许多为剧院演出活动提供售卖衍生品的成功经验，其中包括世界顶级西方音乐剧妈妈咪呀的中文版演出，我司从始至终负责了从2011年开始的首年和第二年妈妈咪呀音乐剧中国巡演的衍生纪念品支持售卖。这也是我司非常骄傲参与的具有历史意义的事件。另外，我司还负责了“猫”中文版，世界顶级竞技演出“大河之舞2“，“大河之舞20周年巡演”和多个中文流行音乐演唱会的衍生纪念品售卖。事实上，我们的总公司GMG是从2006年开始在中国售卖西方音乐衍生纪念品的首批公司之一。亮新贸易在全世界范围内根据客户的需求量身订制一条龙的剧院或者活动衍生纪念品设计解决方案。我司的总部在英国，另在香港，中国，印度，菲律宾设有办事处，在美国和澳大利亚有合作伙伴办事处，拥有一支长达35年以上工作经验的优秀工作团队，在70多个国家处理各种衍生纪念品支持售卖项目。
We source, design, brand and manufacture bespoke merchandise, working closely with the producer or project manager to discuss and advise on each range. This product development is catered for either our own merchandised projects, or in cooperation with other clients for their own projects. For example you can find numerous IE manufactured products on sale on Broadway.
On a day-to-day basis, IE sets up the merchandising at the venue and employs or trains local staff on how to maximise sales in the venue. IE provides sales displays and all required point of sale material. Daily monitoring of sales is carried out with reporting and relevant comments sent to producers.
我们搜集，设计，贴牌和生产定制衍生商品，紧密地与制片人或项目经理沟通合作并为各个项目建议适用的产品清单。 这种产品开发模式即满足于我司自己的产品项目，同样也应用于与客人自有项目的合作中。因此您能够发现许多亮贸易生产的产品在Broadway公司售卖。
以天为单位，亮新贸易在剧场设置商品柜台，聘请并训练本地员工必要的商品知识和销售技巧，以便在剧场售卖时实现销售额最大化。销售柜台和所有销售用的物料均由亮新贸易提供(从商品到销售员到柜台)。亮新贸易每天将当天的销售报表和相关的总结呈报给制片方从而实现了制片方对日销售额的管控。
ONLINE SOLUTIONS • 在线方案In addition, IE also offers clients the advantage of a well established mail order and fulfillment service along with expertise in the development and implementation of e-commerce strategies including TaoBao stores.
此外，亮新贸易凭借电子商务开发和执行的专业知识积累，拥有为客户提供完善的邮件订单执行系统服务的优势。
SERVICE • 服务We are not a theatre owner, producer or advertising agency. We are first and foremost Theatrical Merchandisers with over 25 years experience.We do not play favourites, nor do we make money from you – our revenue comes solely from your audience. Like your advertising agency and your marketing company our job is to help you brand your show – however unlike those companies, we also pay you a royalty cheque each week.
我们不是剧院所有者，制片商和广告公司。我们是首个剧院衍生纪念品售卖先驱，拥有25年以上的实际经验。我们不厚此薄彼，也不是从您这赚钱，我们的收入仅仅来源于您的观众。 与您的广告商和销售公司一样，我们的工作是帮您的演出树立品牌，然而不同之处在于我们每周还会支付您版税费用。